Clearly, The Devil Wears Zara
Zara has always had a place in my heart. When I was a little girl, we used to have a home in Spain and trips to the sunny European coast always meant hours spent in the children’s section of the Spanish retailer. Back then, Zara wasn’t as trendy as it is now and didn’t have the global fame. This Fortune article from 2000 shows that at the beginning of the millennium, Zara only had six stores in the New York area. Now, they are everywhere.
The strategy the company took back then was revolutionary in the world of retail. Unlike anyone else, they began translating the latest trends into designs that could be manufactured in less than 15 days and delivered to stores twice a week. The freshest patterns, the trendiest of cuts, pieces that seamlessly mixed with other Zara purchases in your closet, at the perfect price point that you could buy them as soon as you saw them. It is why — despite the horrific sides of this type of shopping — we are all (mostly) obsessed.
“Armani at moderate prices,” says one Goldman Sachs analyst.
I bought this skirt after seeing mega-babe Megan Ellaby rock it earlier in the summer. With its fish-tail hemline and stand-out pink and white stripes, it seemed to me to be the perfect day-to-night skirt. Originally I envisioned wearing it with a slicked-backed ponytail, white bodysuit and some chic low-heeled mules. However, somehow the complete opposite of that outfit happened, and I found myself wandering the streets of Brooklyn in a pink-on-pink stripe combination, broken up by a small piece of denim and a lot of stomach. Some days you really just have to go for it – ya know?!
This denim crop-top has been one of my favourite summer pieces (I last wore it to Arroyo Seco), as I find it so easy to throw on with almost anything. The denim complements all colours, but still retains a “kewl” edge with the frayed white detailing and tie-up straps. I plan on wearing it throughout the fall with high-waisted flared pants in autumnal colours of burnt orange and army green. The choker will probably remain part of those looks, just for that extra slither of 90s vibes.
Despite everything I am wearing here being from the Zara summer sale (you can see the other bargains I picked up in this haul), I have recently been having a little browse at the Autumn/Winter 2017 offerings. The campaign was shot by Steven Meisel and styled by Karl Templer and is so stunning that I (almost) don’t mind it signals the end of summer. The collection highlights structured tailoring and precise shoulders and is the embodiment of serious chic. Without a doubt, my favourite element is the quirky use of the playful ‘newsboy’ hats — definitely a fall trend to watch out for!
Other items I am loving include these sateen high heel boots which I would style with a long, fitted dress or an A-line midi skirt in the fall, this striped shirt which continues the “summer in stripes” aesthetic into fall, these earrings because no-one is wearing matching ones anymore, these kitten heel mules with a bow for a chic look with skinny jeans or tailored trousers, and this black crop top with shoulder pads because I am all about that silhouette!
What are you craving from the current Zara collection? Any fall trends that you are already seeing pop-up? Let me know in the comments!
I am off to film a “Come Thrifting with Me in Brooklyn” haul this afternoon! So look out for that on my Youtube channel on Sunday! xoxo